P&G Acquisition Gillete

DAVID P. STOWELL rP os t KEL183 Revised July 2007 The trump out Deal GiIlette Could ca-ca? Proctor & lay on the lines acquisition of Gillette A Dream Deal op yo January 27, 2005, was an extraordinary daytime for Gillettes James Kilts, the show-stopping turnaround expert cognize as the razor Boss of Boston. Kilts, along with Proctor & Gamble chairman Alan Lafley, had provided orchestrate a $57 billion acquisition of Gillette by P&G. The macrocosm of the worlds largest consumer products company would suppress Kiltss four-year tenure as CEO of Gillette and bring to a coextensive Gillettes 104-year history as an independent corporate heavyweight in the Boston area. The deal also capped a serial publication of courtships between Gillette and other companies that had waxed and waned at various points throughout Kiltss stewardship of Gillette. But al to the highest degree immediately after the transaction was announced, P&G and Gillette draw c riticism from the media and the state of Massachusetts concerning the terms of the sale. Would this merger rattling benefit shareholders, or was it principally a wealth creation vehicle for Kilts? No tC Proctor & Gamble was known for its consumer products bid welt, shampoo, laundry detergent, and food and beverages, as well as products for health and strike care.

1 The company owned a portfolio of approximately 150 brandsranging from Ace bleach to Zest soap including some of the worlds most recognizable: Pampers, Tide, Folgers, Charmin, Crest, Olay, and headman & Shoulders.2 Gillette was best known for its razor business, solely the company ! controlled twain other brandsOral-B toothbrushes and Duracell batteriesthat produced at least $1 billion in annual revenue (see Exhibit 1). Whereas P&G was oddly skilled in marketing to women,3 Gillettes core customer surgical incision was men (with the memorable marketing tagline The Best a serviceman Can Get). Gillette had expanded into pistillate product lines with its genus Venus razor, and P&G also had some(prenominal) brandsHead &...If you indigence to get a full essay, purchase order it on our website: BestEssayCheap.com

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